Homepage Message Critique
Enter a homepage URL to get a clarity grade, weak spots, and a stronger headline + CTA.
Messaging checkup
Grade your homepage messaging
Paste a homepage URL and get a clarity score, quick fixes, and a stronger headline/CTA.
Tool inputs
- • Homepage URL
- • Primary fundraising goal
Tool outputs
- • Messaging grade
- • Clarity issues
- • Suggested headline
- • CTA recommendations
What a strong homepage message includes
A clear outcome, who benefits, and why it matters in one scan.
A single primary CTA that matches your fundraising goal.
How to use the critique
Start by rewriting the headline to emphasize outcomes over mission.
Replace vague CTAs with a concrete action and impact.
How to iterate
Update one element at a time and compare conversion metrics.
Examples
- • Headline: “Keep Denver pets safe with affordable vet care.”
- • CTA: “Donate to fund urgent care for local animals.”
Common mistakes
- • Leading with internal mission language instead of outcomes.
- • Stacking multiple CTAs in the hero section.
- • Skipping the “who this helps” statement.
FAQ
How long should a homepage headline be?
Aim for 6–10 words when possible.
Should we mention donors in the headline?
Only if it clarifies the outcome or action.
How often should we update the copy?
Review quarterly or after major campaigns.
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